The Mini-MBA™: Supply Chain in a Digitized Network is designed for experienced and emerging Supply Chain Leaders proactively seeking to understand the massive shift and impact digital innovations and technology will have on the Supply Chain industry.
Rutgers Open House: Marketing Management
- Start07:00 PM - Sep 05 2017
- End09:00 PM - Sep 05 2017
- 1 Keong Saik Rd
- +65 6805 4007
Date: 5 September 2017 – Tuesday
Time: 7.00pm – 9.00pm
Faculty: Prof. Anubha Mishra
Venue: 1 Keong Saik Rd, Singapore 089109 (Enter via Neil Rd)
About the Subject
Marketing Management is an introductory course that will enable the IEMBA student to understand and appreciate the importance of marketing decisions within an organization. The course will present an overview of the major decisions in marketing – including product, price, promotion, distribution, consumer behavior, market segmentation, marketing research and international marketing – that will provide students with the necessary foundation for the more specialized courses in marketing. It also will focus on the interplay between these marketing decisions and major environmental forces (e.g. competition, economy, technology and sociocultural, legal and ethical factors). The concepts will be reinforced by requiring students to complete a team marketing plan project.
Bookings for this event have ended. Please click here if you are interested in another open house.
Join us on 5.Sep.2017 at Rutgers (1 Keong Saik Rd) to see a sample lecture on Marketing Management – understand and appreciate the importance of marketing decisions within an organization, talk to Rutgers students and see if studying with our dynamic cohort is something for you.