Rutgers Open House: Marketing Management
  • Start07:00 PM - Sep 05 2017
  • End09:00 PM - Sep 05 2017
  • 1 Keong Saik Rd
  • +65 6805 4007
  • info@rutgers.edu.sg

Date: 5 September 2017 – Tuesday
Time: 7.00pm – 9.00pm
Faculty: Prof. Anubha Mishra

Venue: 1 Keong Saik Rd, Singapore 089109 (Enter via Neil Rd)
Cost: FREE!

About the Subject

Marketing Management is an introductory course that will enable the IEMBA student to understand and appreciate the importance of marketing decisions within an organization. The course will present an overview of the major decisions in marketing – including product, price, promotion, distribution, consumer behavior, market segmentation, marketing research and international marketing – that will provide students with the necessary foundation for the more specialized courses in marketing. It also will focus on the interplay between these marketing decisions and major environmental forces (e.g. competition, economy, technology and sociocultural, legal and ethical factors). The concepts will be reinforced by requiring students to complete a team marketing plan project.


Related events

Join us on 5.Sep.2017 at Rutgers (1 Keong Saik Rd) to see a sample lecture on Marketing Management – understand and appreciate the importance of marketing decisions within an organization, talk to Rutgers students and see if studying with our dynamic cohort is something for you.

Price

FREE
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Recent News

TESTIMONIAL

"Rutgers had taken Executive adult learning to an enlightenment level. The program was very well structured and does not overload you with academic information. Every course essence was achieved via self-realization by professional professors leading us with intriguing scenarios and discussions. Allowing us time to digest concepts, and reapplying on real time events happening around the world."
Peter Chiong, MBA
Logistics and Operations Manager
Harley Davidson Asia Pacific
Rutgers Executive MBA Program, Class of 2016 Rutgers Executive MBA Program,
Class of 2016

Rutgers Business School Asia Pacific, a wholly owned subsidiary of Rutgers, The State University of New Jersey.

CPE/UEN#: 201019419W.
Registration Period:
22 May 2016 to 21 May 2020

QUICK LINKS

Singapore Executive EMBA Timetable

Executive EMBA Information

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Rutgers Business School Asia Pacific
1 Keong Saik Road
Singapore 089109
Tel. +65 6805 4007